Let me just say that Nike shoe commercials are not typical ITV content. This one made the cut for three reasons: (1) it's not your typical shoe commercial. You get a brief glimpse of LeBron's shoes, but the only consistent visual is his middle finger waiving in the air for all his critics -- principally Charles Barkley; (2) it was released on the heals of Kanye West's Runaway, which whet my appetite for observing narcissism so heightened that one has to admire it; and (3) I like the style choices. Especially the Rag & Bone fedora ($140) you see at 1:08. ITV likes skypieces.
Available @ rag-bone.com.
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